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Exposure Therapy

Gradual, controlled exposure helps you reclaim control over anxiety and fear with professional guidance

Exposure Therapy in Edmonton & St. Albert

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Alberta, CA
Date: June 28, 2026

Exposure therapy is a gradual, collaborative way of approaching the situations, objects, or reminders you have been avoiding, at a pace you help set. Care is provided by registered clinicians who practise under Alberta regulation. Sessions are available in person in Edmonton and St. Albert, and virtually across Alberta.

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You Might Be Wondering Whether Exposure Therapy Is Right for You

You may not be sure whether what you are avoiding is a big enough problem to bring to a therapist. Maybe you have learned to plan your days around the thing you fear, and most of the time it works, until it does not.

Perhaps you take the long way to skip a bridge or an elevator. Maybe you cancel plans when a wave of panic feels close, or you keep certain memories at arm's length because facing them seems like too much. You might tell yourself you should be over this by now.

These are common reactions, not signs that something is permanently wrong with you. Avoidance is one of the most natural ways a mind tries to stay safe, and it often brings real relief in the moment. The difficulty is that the relief tends to be short, while the fear it protects can quietly grow.

If you are weighing whether structured support could help, reading on may give you a clearer sense of what exposure therapy actually involves and whether it feels like a fit for you.

Who This Service May Help

Exposure-based work may be a good fit if you recognize yourself in patterns like these:

  • You avoid specific places, objects, or activities because of intense fear.
  • Panic or strong anxiety has led you to narrow where you go or what you do.
  • Social or performance situations feel hard to approach.
  • Trauma reminders pull you away from parts of your life, and you feel ready to begin working with them carefully.
  • You want a practical, step by step approach rather than open-ended talk alone.

This service may not be the right starting point in some situations:

  • If you are in immediate danger or crisis, the resources below are the right first step, not a therapy booking.
  • If you need a formal evaluation for court, custody, or a disability claim, that is a separate process. Psychological assessments are offered as a distinct service and are not part of exposure therapy counselling.
  • If you are looking for legal advice or an investigation into something that happened, therapy cannot provide that, though your therapist can talk through appropriate referral options.

If You Need Help Right Now

Wholesome Psychology is not a crisis or emergency service. If you need urgent support, please reach out to one of the following:

  • Call 911 if you or someone else is in immediate danger.
  • Alberta Mental Health Help Line: 1-877-303-2642 (24/7).
  • 9-8-8 Suicide Crisis Helpline: call or text 9-8-8 (24/7).
  • Family Violence Info Line (Alberta): 310-1818 (24/7, toll-free).

Wholesome Psychology is not an emergency or crisis service.

What Exposure Therapy Is

Exposure therapy is a structured counselling approach that helps a person gradually and intentionally approach things they have been avoiding, within a plan you agree on together. It is often used within cognitive behavioural therapy and is usually paced rather than sudden. The aim is to build new learning through repeated, manageable steps, not to push you into your worst fear on day one.

Specific fears are common. The Canadian Psychological Association notes that phobias affect almost one in ten Canadians (Canadian Psychological Association [CPA], 2020). Fear and avoidance also sit within the broader grouping that classification systems describe as anxiety or fear-related experiences (World Health Organization [WHO], 2024).

It helps to be clear about what this service is not. Therapy is not a legal service, an investigation, or a crisis intervention. It does not provide a diagnosis on its own, and the title of this page does not include assessment, so psychological assessments remain a separate service. The pace is set by you, with your therapist, not imposed on you. What you share is treated confidentially, with limited exceptions explained later on this page, and your therapist will outline the boundaries of their practice so you know what to expect.

Signs Fear and Avoidance May Be Affecting You

You do not need a diagnosis to notice that fear has started shaping your choices. People who explore exposure-based work often describe experiences like these:

  • Changing your route, schedule, or plans to avoid a specific place, object, or situation.
  • A racing heart, shortness of breath, dizziness, or a knot in your stomach when the feared thing comes close.
  • Strong urges to leave, escape, or seek reassurance until the worry settles.
  • Turning down opportunities at work, school, or with friends because approaching them feels like too much.
  • Replaying a frightening memory, or working hard to keep it out of mind.
  • Feeling foolish for a fear you know is out of proportion, yet unable to talk yourself out of it.
  • A sense that your world has slowly grown smaller.

Having several of these experiences does not mean something is permanently wrong with you. They are common responses to fear, and they tend to be patterns that structured support can help you work with over time.

How Treatment Works Here

  • Find your therapist. You can use the Match with a Therapist tool, browse profiles on our Our Therapists page, or call the admin team at 780-904-4880 for guidance.
  • Book your first session. The first appointment is a starting point. Your therapist reviews confidentiality and consent, listens to what brought you in, and talks through your goals. Nothing is rushed.
  • Build your plan together. If exposure work seems like a reasonable fit, you and your therapist map out manageable steps. The plan is co-created, and your preferences shape it.
  • Ongoing sessions. Sessions are usually 50 minutes and often happen weekly or every other week, adjusted as needed. Practice may take place in session, between sessions, or both.
  • Progress check-ins. Your therapist reviews how things are going on a regular basis, and the plan can change as your needs change.

There is no fixed number of sessions. The work is collaborative, and your voice matters at every stage. You can read more about what to expect on the Getting Started with Therapy page.

Evidence and Approaches

Exposure-based work is delivered in a few different ways, depending on the concern and your goals. The summaries below describe what current guidance and public education resources say, along with honest limitations.

Graded (In Vivo) Exposure

What it helps with: Gradually approaching specific feared objects, situations, or activities that have been avoided, such as heights, animals, driving, or enclosed spaces.

Evidence summary: The Canadian Psychological Association describes exposure-based cognitive behavioural therapy as the usual approach for specific phobias, involving repeatedly and safely approaching the feared object or situation until it produces less of a fear reaction (CPA, 2020). The Canadian Mental Health Association similarly notes that counselling for phobias and panic may include exposure, which slowly introduces feared things or situations (Canadian Mental Health Association [CMHA], n.d.).

Limitations: These are public education and professional information resources rather than systematic reviews, so they describe general practice more than measured effect sizes. Individual responses vary, and exposure is not assumed to suit everyone or every stage of care.

Exposure Within Cognitive Behavioural Therapy

What it helps with: Anxiety patterns that are kept going by avoidance, escape, or reassurance-seeking, including some panic-related and obsessional concerns.

Evidence summary: The Centre for Addiction and Mental Health describes exposure and response prevention as a behavioural technique used within cognitive behavioural therapy for anxiety, and notes that CBT is a practical, time-limited approach that research suggests can help with anxiety and depression (Centre for Addiction and Mental Health [CAMH], n.d.).

Limitations: CAMH is a public education resource rather than a treatment trial, so it supports general framing rather than specific outcome claims. How much any one person benefits depends on the concern, the fit, and the plan.

Trauma-Focused Approaches That Include Exposure

What it helps with: Trauma-related reminders and avoidance, approached carefully and only when a person feels ready.

Evidence summary: The National Institute for Health and Care Excellence recommends individual trauma-focused cognitive behavioural therapy for adults with post-traumatic stress disorder or clinically important symptoms presenting more than a month after a traumatic event, and the recommended options include narrative exposure therapy and prolonged exposure therapy (National Institute for Health and Care Excellence [NICE], 2018). NICE also describes eye movement desensitisation and reprocessing as an option for some adults and young people (NICE, 2018).

Limitations: NICE guidance is developed in the United Kingdom and may not map directly onto every Canadian context. Trauma-focused exposure calls for careful pacing, and readiness matters, so it is not something to begin all at once.

What Results to Expect

Progress with exposure work is rarely a straight line. Some weeks feel like clear movement, and others feel slow or mixed, which is a normal part of the process.

Timelines vary a great deal. For some specific fears, change can come quickly. The Canadian Psychological Association notes that many people with a specific phobia improve in as few as one to five sessions (CPA, 2020). Some people find relief from just 2-3 sessions, while trauma-related work or longer-standing patterns often benefit from more extended, carefully paced support.

Several things shape how therapy unfolds, including the nature of what you are facing, what else is happening in your life right now, and the fit between you and your therapist. No therapy can guarantee an outcome, and exposure therapy is one option among several. If it does not feel like the right approach, or if your therapist is not the right match, you can change the approach or the clinician at any point.

Confidentiality and Privacy

What you share in therapy is treated as confidential. Your therapist works within the standards and code of ethics applicable to their professional designation, including the College of Alberta Psychologists (CAP) for registered psychologists, the Alberta College of Social Workers (ACSW) for registered social workers, and the Canadian Counselling and Psychological Association (CCPA) for Certified Canadian Counsellors (CCCs), and within Alberta privacy law, including the Health Information Act (HIA) and the Personal Information Protection Act (PIPA).

There are a few legal limits to confidentiality that every therapist must follow:

  • When there is a risk of serious harm to you or to someone else.
  • When there is suspected abuse or neglect of a child, which Alberta law requires be reported.
  • When a court orders the release of information.

Your therapist will explain these limits clearly during your first session. You are welcome to ask questions about privacy before you share anything personal, and taking time to understand how your information is handled is completely reasonable.

Fees and Logistics

Session Length and Format

Sessions are 50 minutes. You can meet your therapist in person at our Edmonton or St. Albert locations, or virtually from anywhere in Alberta.

Fee Tiers

  • Specialists: $255 per session.
  • Registered Psychologists: $235 per session. This aligns with the Psychologists' Association of Alberta (PAA) recommended benchmark of $235 per 50-minute session as of January 1, 2025.
  • Certified Canadian Counsellors (CCCs): $185 per session.
  • Mental Health Therapists: $125 per session.
  • Student Therapists: $40 per session.

Payment and Insurance

  • Payment is collected at the end of each session.
  • Accepted methods: credit card, debit, cash.
  • A credit card is requested to secure your first appointment. Alternatives are available on request.
  • Receipts are provided. Reimbursement depends on your insurance plan.
  • Direct billing is available for many providers. Our admin team can confirm what applies to you.
  • A sliding scale may be available in some cases.

Cancellation Policy

We ask for 24 hours notice to cancel or reschedule. Late cancellations or missed appointments incur a fee.

Locations

Hours: Monday to Friday 8 AM to 9 PM, Saturday and Sunday 9 AM to 5 PM. Virtual counselling is available across Alberta.

Phone: 780-904-4880. Email: info@wholesomepsychology.ca.

Frequently Asked Questions

Do I have to describe what happened in detail?

No. You set the pace, and you decide what to share and when. A good deal of exposure work focuses on present-day patterns of fear and avoidance rather than detailed recall of the past. If your goals involve a difficult memory, your therapist will only approach it carefully and with your consent.

Will exposure therapy force me into situations before I am ready?

That is a common worry, and the answer is no. Exposure is planned, gradual, and agreed on together, not forced. You and your therapist choose a manageable starting point and adjust as you go, and some people prefer to build coping skills and stability before any direct exposure begins.

Is what I share kept private?

Yes, with a few legal exceptions such as a risk of serious harm, suspected child abuse or neglect, or a court order. These limits are explained in the Confidentiality and Privacy section above, and your therapist will walk through them with you at the first session.

How many sessions will I need?

There is no fixed answer. Some specific fears respond in a handful of sessions, while trauma-related or longer-standing concerns often involve more extended work. Your therapist reviews progress regularly, and the plan adapts to your needs rather than to a set schedule.

What if the therapist is not the right fit?

Fit matters, and it is reasonable to want a clinician you feel comfortable with. If the match does not feel right, the admin team can help you connect with a different therapist. New clients may access their first session at 50% off to help find the right therapeutic fit.

Can I access therapy online?

Yes. Virtual sessions are available across Alberta, and the same confidentiality standards apply. Whether a particular kind of exposure practice works well virtually is decided case by case, depending on your goals and safety considerations.

What if I am still in an unsafe situation?

If you are currently in danger, your safety comes first, and the crisis resources listed earlier on this page are the right place to start. Therapy is not an emergency service. When you are safe, a therapist can help you think through next steps at a pace that works for you.

Meet Your Clinicians

Care at Wholesome Psychology is provided by a range of clinician types, including Registered Psychologists, Registered Provisional Psychologists, Registered Social Workers, Certified Canadian Counsellors, Mental Health Therapists, and Student Therapists. Registered Psychologists and Registered Provisional Psychologists are registered with the College of Alberta Psychologists (CAP), Registered Social Workers are regulated by the Alberta College of Social Workers (ACSW), and Certified Canadian Counsellors (CCCs) are regulated by the Canadian Counselling and Psychological Association (CCPA). Registered Provisional Psychologists practise under the supervision of a senior registered psychologist.

Many clinicians have training in anxiety, phobias, panic-related concerns, and trauma. You can read individual profiles on the Our Therapists page, use the Match with a Therapist tool for help choosing, or call the admin team at 780-904-4880 for guidance.

Children and Youth

Wholesome Psychology offers counselling for children, adolescents, and young people, not only adults. Exposure-based approaches have been used with younger clients as well as adults, and the Canadian Psychological Association notes that exposure-based treatment for phobias has been used with adults, adolescents, and children (CPA, 2020). For trauma, NICE describes trauma-focused approaches and, for some young people, eye movement desensitisation and reprocessing (NICE, 2018).

Therapists working with younger clients use age-appropriate approaches and a careful, paced style. They also work with caregivers to support a steady, encouraging environment at home, since a young person's recovery is shaped by the people around them.

Taking the Next Step

If you would like to learn more or get started, you can:

New clients may access their first session at 50% off to help find the right therapeutic fit.

Starting the conversation is enough.

References

  • Canadian Mental Health Association. (n.d.). Phobias and panic disorders. Retrieved June 28, 2026, from https://ontario.cmha.ca/
  • Canadian Psychological Association. (2020). "Psychology Works" fact sheet: Phobias. Canadian Psychological Association. https://cpa.ca/psychology-works-fact-sheets/
  • Centre for Addiction and Mental Health. (n.d.). Cognitive-behavioural therapy (CBT). Retrieved June 28, 2026, from https://www.camh.ca/
  • National Institute for Health and Care Excellence. (2018). Post-traumatic stress disorder (NICE Guideline NG116). https://www.nice.org.uk/guidance/ng116
  • World Health Organization. (2024). ICD-11 for mortality and morbidity statistics: Anxiety or fear-related disorders. https://icd.who.int/

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